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The Dallas Independent School District, the nation’s 14th largest public school system, serving more than 150K kids from pre-K to 12th grade, is seeking to build a pool of PR/marketing services firms to be available on a project basis.
It needs communications support to create a “stronger brand for the Dallas ISD” that positions it “as a premier urban district focused on preparing college- and career-ready students.”
The marketing partners will communicate “programs, deadlines, requirements and other important information to ethnically diverse students, parents, families, staff and community stakeholders, in various languages included but not limited to English and Spanish,” according to the RFP.
ISD’s projects may include PR, marketing research, message development, branding, advertising, promotional video, multicultural outreach and content creation.
Proposals are due May 20. They go to:
Dallas ISD
Attn: Francis Rodriguez
Procurement Services
9400 North Central Expressway, Ste. 1510
Dallas, TX 75231
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