Duluth, Minnesota is seeking qualifications from agencies that can provide tourism marketing services.
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The port city, which sits on the north shore of Lake Superior and is the North Star State’s fourth-largest city, is looking for an experienced tourism marketing agency that can develop marketing strategies that elevate Duluth’s brand and position the city as a welcoming and safe destination and an ideal location for visitors’ next travel experience.
Scope of the work includes: creating a comprehensive marketing, advertising and communications plan for the city; developing profiles for target audiences (including demographics, psychographics, personas and media habits); creative campaign development; website development; developing video and photography assets; securing earned media opportunities; social media work; developing a comprehensive events marketing strategy; and data, analytics and reporting work.
Terms of the contract are anticipated to run until December 31, 2022.
Proposals are due by 4:30 p.m. (CST) on June 4 and should submitted via email to: [email protected].
Questions should be directed to Duluth’s purchasing office, [email protected], no later than May 25.
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