The Colorado Low-income Energy Assistance Program, a federally funded, state-supervised program that provides financial assistance for low-income households to pay their winter heating bills, needs an agency that can develop and execute a marketing, branding and advertising strategy.
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The Colorado Department of Human Services is looking for an agency that can develop content and create a comprehensive, statewide marketing and advertising strategy for the CO LEAP program that reaches target audiences.
Scope of the work includes developing a LEAP marketing strategy and strategic media plan, drafting media communications briefs, designing and producing promotional materials, developing and executing social media marketing programs, designing digital display ads, media buying and research, and analytics work.
Terms of the contract are slated to run from October 1, 2021, through September 30, 2022, with the possibility of renewal for four additional one-year periods.
Proposals are due by 4 p.m. (MT) on June 14 and shall be emailed to: [email protected]
Bidding agencies should submit a zip folder containing all proposal submission documents.
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