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DC’s Department of Insurance, Securities and Banking wants to hire a firm to handle branding, marketing, PR and public engagement.
Prior to the COVID-19 pandemic, the Capital City’s financial sector had been robust.
The pandemic exacerbated financial problems for people with poor credit, no or low emergency savings, or unsound spending habits.
Though DISB offers a range of economic development and financial support services, it “has been hindered by a lack of recognition and identity that positions its brand in a manner that is attractive to the District’s residential and business communities,” according to the RFP.
DISB is looking for a “clear communications strategy” to leverage its assets in ways that resonate with a variety of audiences.”
Its PR partner will create a communications platform that “articulates DISB’s promise—confirming what the agency stands for, its unique value proposition and how it can carve out unique and differentiated places in the minds of our targeted audiences, building on previous experience, findings and recommendations.”
DISB plans to issue a one-year contract with options covering four additional one-year periods.
Proposals are due June 21 at DC’s e-portal.
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