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The U.S. Virgin Islands is seeking proposals from agencies that can develop a global marketing strategy to increase awareness of the territory.
The Virgin Islands Economic Development Authority is seeking a consultant that can create a “transformative Global Marketing Campaign for the Territory” focused on economic development branding in an effort to recruit businesses across eight targeted industries: agribusiness, technology/professional services, health sciences, renewable energy, coastal/ocean resources, research and development, light/advanced manufacturing and tourism.
Scope of the work includes: developing and securing media coverage with pitched storylines and press releases, producing creative strategies and designs (reports, advertising, visual display, broadcast and social media materials); building messaging that can be used across various channels (including earned media, social media and paid traditional media); developing customized, turn-key strategic marketing plans for local, regional, national, and international markets; creating coordinated marketing campaigns (print, broadcast, digital, online, email, etc.); developing and launching a social media strategy; developing a complete Foreign Direct Investment (FDI) strategy and plan; developing strategies to attract cryptocurrency companies to the territory; media planning and buying; and developing a strategy for key trade shows.
Terms of the contract run for six months, which may be extended at the discretion of the USVIEDA.
Proposals are due by 5 p.m. (AST) on Wednesday, July 28, and should be submitted via email to [email protected].
Questions should be directed to Interim Chief Financial Officer Kelly Thompson Webbe, [email protected] (with the subject line “Global Marketing Campaign Consultant”) by 5 p.m. (AST) on Monday, July 12.
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