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Harris County is seeking a firm to handle a multicultural branding, marketing and strategic communications push to advance the interests of its toll road authority.
The 132-mile Texas roadway consists of the Hardy Toll road, Sam Houston Tollway, Westpark Tollway, Fort Bend Parkway, Tomball Tollway and Katy Managed Lanes.
Tolls are paid automatically via an EZ Tag transponder.
The desired firm will promote the mission of the Harris County Toll Road Authority “to responsibly operate and maintain a safe, reliable, sustainable and evolving mobility system that meets the diverse connectivity needs” of all people, according to the RFP.
Target audiences are toll road users and drivers at large; residents in project areas, elected officials, media, internal stakeholders and civic/community groups.
Outreach will span a variety of channels, including paid media, web content, collateral materials, direct marketing, social media and media relations.
HCTRA plans to award a one-year contract. It is considering four one-year renewable periods.
Proposals are due Nov. 1 at the Bonfire portal.
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