 |
Hudson County is seeking a firm to run marketing communications related to the launch of its Ending the HIV Epidemic push.
The federal Health Resources & Services Administration designated the New Jersey county as one of 48 “high-burden” counties accounting for half of HIV infections.
The overall goal of the marketing push is to reduce Hudson County’s HIV infections 75 percent by 2025 and 90 percent by 2030.
The selected firm will increase awareness of the HIV initiative and educate people about how to prevent, test for and treat the disease.
Hudson County wants a “multi-level promotional campaign on all platforms, which will include internet/websites, television, social media, radio, newspapers and all other forms of media,” according to the RFP.
The firm will develop messaging and communications channels “using culturally appropriate marketing and educational material tailored to Hudson County’s ethnically and linguistically diverse communities.”
Hudson County has budgeted $263K for the campaign that will kick off Jan. 1 and run through February.
There will be an option to renew for a year, subject to funding.
Proposals are due Dec. 3. They go to:
County of Hudson
State of New Jersey
Attention: Purchasing Agent
567 Pavonia Ave., 3rd Floor
Jersey City, NJ 07306.
Have a comment? Send it to 
No comments have been submitted for this story yet.