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Nonprofit organization Wiki Education is seeking a PR firm to develop a media campaign aimed at increasing its visibility in early 2022.
Formed in 2013, Wiki Education serves as a bridge between academia and Wikipedia, promoting the practice of university students writing articles as part of their coursework. The San Francisco-based organization is a spin-off of Wikimedia Foundation, the nonprofit organization that runs Wikipedia.
Wiki Education is looking for a firm that can lead a national media strategy and campaign aimed at increasing the organization’s visibility among potential funders, course sponsors and participating instructors.
Scope of the work includes creating a media strategy to increase Wiki Education’s visibility; identifying and developing appropriate stories to pitch; secure placement of op-eds from Wiki Education senior leadership; executing pitches about Wiki Education to specific publications and journalists; and ensuring an appropriate level of coverage of Wiki Education in various publications.
Budget for the work is between $25,000 and $30,000.
Proposals are due by January 3, 2022 and should be emailed to [email protected].
Questions should be directed to LiAnna Davis, deputy director and chief programs officer, [email protected].
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