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Patient Services Inc., a non-profit that helps people pay for prescription drugs, wants to hire a PR firm to promote its name change to Accessia Health.
Founded in 1989, PSI is a pioneer in the non-profit patient assistance business.
That segment, which is funded by the drug industry, has suffered controversy and negative press over the years.
Gwen Cooper took the helm of PSI on June 1, 2020, a few months after it entered a three-year integrity agreement with the Office of Inspector General, according to the RFP.
She has brought on a healthcare and philanthropic leadership team to “reimagine nonprofit patient assistance.”
PSI’s name change, which will be announced on or before Feb. 1, will reflect Accessia Health’s broadened service delivery model, expanded vision/mission and highly capable leadership.
The PR firm will assist PSI's creative agency and handle the name launch, reputation & crisis management, social media, media relations, marketing, speech-writing, press releases and government affairs.
Cooper wants proposals by Jan. 10 at [email protected].
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