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The University of Texas plans to sign agreements with multiple PR, communications and/or media relations firms to provide services to its 13 academic and healthcare institutions on an as-needed basis.
UT, which is 135 years old, has an enrollment of 240K students. Seventy-five percent of them find work in the Lone Star State within a year of graduation.
The university estimates that its graduates from 2002 through 2018 had cumulative earnings of $268B.
It has a faculty of 21K, and 85K healthcare professionals and staff.
UT’s RFP covers communications planning, crisis PR, issues management, thought leadership, social media, writing services, video/photography, collateral development, website design/development/maintenance, media buying, spokesperson training and media relations.
Proposals are due Feb. 28 at the Bonfire portal.
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