University Hospital

Newark’s University Hospital, which is the Garden State’s leading public health facility, is looking for a PR firm to design and implement a communications strategy.

UH, a 519-bed facility that opened in 1979, handled more than 83K emergency room visits, 15K inpatient admissions and 200K outpatient clinic visits during 2021. 

It is the teaching facility of Rutgers New Jersey Medical School and New Jersey Dental School.

UH announced on January 19 that it has selected global architecture firm, Gensler, to create a master plan for a new hospital.

The selected PR partner will “promote and position UH in the region as a world-class academic medical center offering excellent clinical services in a setting that is respectful of the myriad needs of our patients and community,” according to the RFP.

It will draft articles and op-eds to local, regional and national media outlets and help drive traffic to the hospital’s website and social media accounts.

UH will offer a three-year PR contract with an option to renew for two additional one-year periods.

Responses are due March 15 and go to: 

University Hospital
Department of Purchasing Services
65 Bergen Street, 12th Floor
Newark, NJ 07103 

Read the RFP (PDF).