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Texas is looking for a firm to handle tourism PR and marketing services in Continental Europe with a primary focus on Germany and a secondary push targeted on France and the Netherlands.
Tourism spending in the Lone Star State hit the $83B mark in pre-pandemic 2019 and generated $7.8B in state and local taxes. The travel business employed 1.3M Texans.
The state has been using the “Let’s Texas” theme in the US and overseas as an invitation to explore all that it has to offer.
The selected firm will “generate maximum positive coverage of the Travel Texas product while expanding perceptions of the diverse travel experiences Texas offers visitors” and develop a robust social media push, according to the RFP.
It will arrange FAM trips, conduct promotional events, set up press conferences, respond to influencer/media inquiries and handle crisis communications.
Responses are due March 17. They may be hand-delivered or shipped overnight to:
Office of the Governor
Financial Services Division
Attention: Purchasing
1100 San Jacinto Blvd.
Austin, Texas 78701
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