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The California Health and Human Services Agency is looking for a firm to handle PR and communications for its Office of Youth and Community Restoration.
Established July 1, 2021, OYCR "underscores California's commitment to viewing court-involved youth not as criminals but as children in need of rehabilitation and support as they move toward adulthood," according to the RFP.
Offering a health-based, youth development-oriented approach to youth justice, OYCR's mission is to promote trauma-responsive, culturally informed services for those in the youth justice system to help them become responsible, thriving, and engaged members of our communities.
OYCR's partner will "develop and execute a PR campaign which includes a compelling change story narrative for internal and external audiences to support its ongoing work."
It will create content for Meta/Facebook, Twitter, Instagram, Twitter, LinkedIn and actively seek earned media, employing techniques to acquire it.
It will submit a rebranding package, handle media relations, oversee events/workshops and prepare speeches/newsletters, talking points/presentations.
OYCR has a budget of up to $800K for the work that will begin April 4 and run through June 30. 2023.
Responses are due March 25. They go to: [email protected].
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