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VisitPittsburgh has budgeted up to $250K for a firm to create a new tourism brand for Pennsylvania’s second-largest city and Allegheny County.
Home to 320K people, Pittsburgh has reclaimed the former steel mills that operated within the city and transitioned them to the 21st Century economy.
It boasts of a vibrant healthcare, banking, higher education and emerging technology center.
Pittsburgh hosts 1,700 cultural events annually and features nine performing arts centers downtown and a lively sports scene.
Tourism generated $6.6B in direct spending during pre-pandemic 2019 from 33.9M visitors.
Visit Pittsburgh wants new B2B and B2C-facing tourism branding “that captures and reflects the collective excitement, pride and optimism about our region’s achievements, growth and momentum,” according to its RFP.
The new brand will serve as a beacon and “ignite curiosity and inspire action–visitation–among those who don’t know Pittsburgh or are due for a rediscovery, while serving as a touchpoint of pride for residents, businesses and institutions in our region.”
Proposals are due April 15. They go to [email protected].
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