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The city of East Orange, New Jersey, is requesting proposals from firms that can develop a new brand identity for the community.
The Essex County city is embarking on a branding initiative and seeks a “creative, energized, collaborative” agency with experience in strategic planning and corporate identity/branding that can create a strong “umbrella” brand—including a new logo and tagline—across a variety of departments, programs and services that expresses East Orange’s identity and promotes the city as a great place to live, work, shop and do business.
Scope of the work includes designing a logo, tagline and other products to support the overall brand initiative, implementing a marketing strategy and conducting research.
Proposals are due by 1:00 p.m. (ET) on Wednesday, April 20, and should be mailed to:
Racquel C. Ferguson, QPA
City of East Orange
44 City Hall
Plaza East
Orange, NJ 07018
All bidding agencies should submit one original and three copies of their proposals along with one electronic copy.
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