 |
Visit Sebring is looking for a firm to handle content storytelling, destination marketing, social media, SEO/SEM and digital advertising to position Florida’s Highlands County as a top vacation spot.
Highlands County, which calls itself “Florida’s Hidden Gem,” features gently rolling hills, more than 100 lakes for fishing, sailing, skiing and boating; charming small towns, orange groves, agritourism opportunities; and plenty of golf courses.
Visit Sebring wants to revive its digital outreach due to the upswing in leisure travel as concerns over COVID-19 subsidies.
It believes storytelling coupled with digital marketing will help “quickly gain the interest of consumers looking for an authentic destination with much to offer,” according to the RFP.
Proposals should “address how strategies will be implemented, how objectives will be measured and how specific tactics will be used to begin to build a stronger presence for Visit Sebring in the digital tourism marketplace.”
Proposals are due June 7. They go to www.highlandsfl.gov linking to VendorRegistry.com in one all-inclusive adobe file.
Have a comment? Send it to 
No comments have been submitted for this story yet.