Rochester is looking for a partner to create a marketing communications campaign designed to reduce the amount of violence in that upstate New York city.

Gun-related violence has rocked Rochester. A study by Rochester Institute of Technology’s Center for Public Safety Initiative found the city had the highest growth in per-capita homicides in the US during the past two years.

There have been 31 homicides so far this year. Rochester registered a record 81 homicides in 2021.

Congressman Joe Morelle on June 17 called for federal intervention to curb gun violence in Rochester.

The objectives of the alternatives-to-violent-lifestyles marketing campaign are to “increase awareness of resources and encourage individuals and their loved ones to engage with these resources,” according to the RFP.

“Success metrics” of the campaign include an increase in inquiries to Pathways to Peace, the Office of Neighborhood Safety, and members of the Rochester Peace Collective.

Proposals are due July 15.

Read the RFP (PDF).