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Garland, which has a population of 225K people, making it the fifth biggest city in the Dallas-Fort Worth metroplex, wants to hire a firm to work on its image.
"The Cowboy Hat Capital of Texas" is the home of Stetson, Resistol and Dorman Milano manufacturing facilities. It wants a partner to conduct a comprehensive analysis of its image, brand, institutions, residents, visitors, business and external stakeholders. The selected firm will detail specific recommendations, activities and projects to enhance the city's image.
"Many exciting opportunities exist in Garland; however, knowledge about what and where they might be has sometimes eluded valued audiences," according to the RFP.
Garland has recently established clear goals and has a defined vision of its future.
"That vision prioritizes growing the city's economic base and eradicating any negative perceptions that currently exist," says the RFP. "Positioning Garland to better realize these goals and creating a solid map to better manage relationships are major objectives of the image management initiative."
Garland expects the image project will run from three to six months.
Proposals are due August 23. Garland wants to receive an electronic version at the Ion Wave portal and a hard copy at:
City of Garland Purchasing
200 North Fifth Street, Second Floor
Garland, TX 75046
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