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The North Carolina Wine and Grape Council is looking for a firm to run a campaign aimed at changing the culture and knowledge surrounding wine produced in the state.
Using existing marketing research conducted by the University of North Carolina Greensboro, the selected firm will be tasked with providing services that include campaign planning, budgeting, advertising production, advertising placement, social media planning and execution, public relations, media relations and other statewide marketing support as needed.
The contract will have an initial one-year term and carries the option of two additional one-year terms at the sole discretion of the State.
While NCWGC prefers to hire a single agency to provide the desired marketing services, it reserves the right to make separate awards to different vendors, or to not award one or more line-items.
To be considered, applicants must file using the Sourcing Tool of the NC eProcurement system on the Ariba Network platform. General information on the state’s E-Procurement Services is available at https://eprocurement.nc.gov/ and training on using the Sourcing Tool can be accessed at https://eprocurement.nc.gov/training/vendor-training.
Proposals must be received by 2 p.m. ET on Aug. 31.
Questions on the RFP, which will be accepted until 10 a.m. on Aug 17, should be sent to Sally Duncan at [email protected].
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