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The city of Clayton, Missouri is requesting proposals from agencies that can devise and execute a marketing plan.
The St. Louis County seat, which borders St. Louis on the city’s west side and boasts a population of approx. 17,000, is looking for an agency that can provide a plan for marketing the city’s recreation center, the Center of Clayton, a shared-use, 136,000-square-foot facility dedicated to sports, fitness, swimming, recreation, education and wellness enhancing programs.
Clayton wants an agency that can promote the Center as a high-quality, family-friendly, and community-oriented recreational facility for the people who live and work within the city.
The Clayton Parks and Recreation Department manages the Center’s day-to-day operations.
Scope of the work includes: assessing public opinion/perception of the center; identifying audience base, demographics and potential new customers as well as assessing existing branding, marketing and other outreach efforts to gauge effectiveness; and devising a marketing strategy for enhancing Center membership sales and program enrollment.
Deadline for proposals is 5:00 p.m. (CT) on September 2. Proposals should be sent electronically to [email protected].
Questions should be directed to the Communications Division, [email protected], by 5:00 p.m. (CT) on August 26.
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