SloCal

San Luis Obispo County is requesting proposals from agencies that can support the California Central Coast destination by providing travel-trade and media relations support services.

Visit SLO CAL, the official destination marketing and management organization for California’s San Luis Obispo County, is looking for an agency that can develop, execute and deliver a comprehensive travel-trade and media relations program in an effort to generate increased awareness of the destination among travelers living in the United Kingdom and Ireland.

Scope of the work includes: developing and implementing a travel-trade plan that supports and builds awareness of the SLO CAL brand; increasing the tour operators, retail agencies and distribution channels that feature and promote SLO CAL; providing support and assistance for in-market marketing campaigns; assisting in scheduling and escorting educational/familiarization visits; coordinating and attending industry trade shows, product launches, seminars and annual visits; building and maintaining relationships with media; developing a media relations program that generates publicity in consumer and trade publications (particularly through top UK/Ireland wine, travel, travel trade and lifestyle print, as well as broadcast and online media and influencers); creating opportunities with new media channels and partnership opportunities with similar brands/personalities that generate travel buzz; representing Visit SLO CAL at in-market media events; tracking media coverage and providing monthly results reports on PR activity; and providing crisis communications support.

Terms of the contract run for 18 months, beginning on January 1, 2023 and ending on June 30, 2024, with the chance of annual renewal.

Proposals are due by November 18 and can be submitted electronically to [email protected].

Agencies can also submit their proposals to the following address:

Cathy Cartier
Visit SLO CAL
81 Higuera Street, Suite 220
San Luis Obispo, CA 93401

Questions should be directed to [email protected] by October 28.

Download the RFP (PDF).