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The Washington State Department of Social and Health Services is looking for a firm to develop and implement a social marketing campaign that promotes healthy eating and active living behaviors to people eligible for the Basic Food and Supplement Nutrition Assistance Program (SNAP).
DSHS, which is the Evergreen State’s largest agency, provides some type of shelter, care, protection and/or support to 2.4 of the state’s 7.2M residents.
The selected firm will collaborate with the SNAP-Ed program to develop a brand, conduct market research, and create messages and content consistent with the federal SNAP-Ed guidance and regulations.
It will reach SNAP-eligible audiences via mass media (TV, radio, newspapers, billboards), earned media (PSAs, letters-to-the-editor, op-eds, and press conferences), social media (blogs, user-generated content, social networks), peer-to-peer public opinion leaders (celebrity spokespersons, faith leaders, young/parent ambassadors, local champions) and promotional media (videos, websites, newsletters, posters, kiosks, brochures, educational incentive items).
DSHS plans award a contract the begins Feb. 15, 2023, through Sept. 30, 2026.
It has budgeted up to $4M for the campaign.
Proposals are due Jan. 3, 2023 and go to Linda Hodgson at [email protected].
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