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Antelope Valley Community College District, which has a more than 90-year reputation of serving communities and industries located in Los Angeles County, is looking for a firm to handle its digital marketing and advertising efforts to promote its vocational training programs.
While offering traditional college courses, the District also runs an advanced manufacturing technology program to meet the needs of the aircraft manufacturing sector.
It addresses airframe manufacturing, aircraft fabrication (structures and composites), electronics and welding.
The vocational training effort focuses on target populations that are traditionally underrepresented in higher education.
They include individuals with disabilities, homeless people, single parents (including single pregnant women), youth aged out of foster care or with a parent in the armed services and the economically disadvantaged.
The District wants research-based messages and creative executions that are simple, consistent, credible, and audience-targeted.
The marketing push, which has a budget capped at $500K, will run from February 2023 through June 2025.
Proposals are due December 6 at the District’s PlanetBids portal.
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