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Visit Florida, the tourism marketing organization for the Sunshine State, is soliciting proposals from agencies that can handle public relations, travel trade, sales and marketing duties for travelers living in the United Kingdom and Ireland.
VF is looking for an agency that can execute its marketing plan as it relates to the UK and Ireland markets in an effort to raise awareness and engagement of the Florida brand and boost FL visits and spending from UK and Ireland travelers.
Scope of the work includes managing day-to-day travel trade and public relations services (including media relations, creating press releases and pitching), creating campaign content, coordinating and facilitating press trips and group media familiarization tours, coordinating media receptions and other in-market events and programs, promoting visitation to Florida through the travel trade, promoting an e-learning program that provides travel agents and tour operators with information on Florida, conducting and organizing sales calls and trainings with trade contacts, planning and executing VF’s participation at global trade shows and account management and administrative services.
VF plans to contract an agency to provide the work for three to five years, contingent on its satisfaction with the chosen vendor’s performance.
Proposals are due by 5:00 p.m. (EST) on February 24. All proposals must be uploaded online via the Visit Florida portal.
Questions should be directed to General Counsel Craig Thomas, c[email protected], with “UK & Ireland RFP” in the subject line. Questions are due by 5:00 p.m. (EST) on January 25.
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