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The Colorado Tourism Office has budgeted $300K to $415K for development of a statewide destination stewardship program.
The effort is designed to protect The Centennial State’s natural and cultural resources while advancing inclusiveness and creating a more welcoming experience for all travelers.
Colorado is a year-round travel destination for domestic and international visitors who spent $22.5B there in 2021.
Many of Colorado’s destinations that serve as gateways to its natural resources have faced accelerated challenges due to increased visitor pressure on both residents’ quality of life and the environment, according to the RFP.
The destination stewardship effort “aims to be transformational and holistic, seeking harmony between quality of life for residents and strong visitor economy, while protecting Colorado’s cultural and natural resources.”
Finding this balance is critical for the future of the tourism economy, communities, local residents and public lands, says the RFP.
The contract period will run from April 2023 through June 2024
Proposals are due Feb. 27.
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