Virginia is for Lovers

Virginia is seeking proposals from agencies that can provide creative marketing services.

The Virginia Tourism Corporation, the state agency that promotes Virginia as a vacation destination, is looking for an agency that can evaluate the "Virginia is for Lovers" brand and develop a brand strategy as well as provide creative and production services in an effort to boost the Commonwealth’s tourism business and economy.

The contract is set to commence in June and to run for one year, with four optional one-year renewal options.

VTC is additionally seeking proposals from agencies that can serve as media agency of record. That contracted agency will be charged with handling media strategy and paid media advertising services.

Proposals are due by 5 p.m. (ET) on May 3 and should be sent or mailed to:

Virginia Tourism Authority
d/b/a Virginia Tourism Corporation
Attn: Terry Minor
One James Center
901 E Cary St., 9th Floor
Richmond, VA 23219

All bidding agencies must submit one original of their proposals along with 10 flash drives (in Microsoft Word or PDF formats).

A mandatory, virtual pre-proposal conference will be held at 10 a.m. (ET) on April 5. To register for this meeting, send an email to [email protected] by 4 p.m. (ET) on April 3.

Questions should be directed to Terry Minor, [email protected], with the subject line “Question on Creative and Media AOR 2023.”

Download the RFP (PDF).