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The National Assessment Governing Board seeks a PR firm to communicate the results of The Nation’s Report Card, which measures the educational performance of students across the US.
The Report Card released May 3 received a lot of media attention. It showed sharp drops in US history and civics scores among eighth graders.
The next Report Card will be released during the summer, providing reading and math scores of grade 12 students.
NAGB wants a partner to promote its work and communicate the Report Card's results to diverse audiences and develop partnerships with organizations that have the capacity to direct and change policy to improve student achievement.
It will draft talking points and messaging, write press releases and op-eds, facilitate media opportunities and conduct social media activities.
Proposals are due May 24.
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