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The Ohio Department of Commerce is seeking proposals to develop and implement creative marketing strategies to promote its programs and campaigns.
The Department issues about 600K licenses, permits, registrations and certifications each year to cover various professions and commercial enterprises.
While its main function is to regulate businesses, the Department believes its “purpose is greater as it plays a vital role in protecting people, property and assets,” according to the RFP.
The Department ensures the businesses follow the law as they build properties, create jobs and protects people’s homes and bank accounts.
It wants a partner with expertise in digital advertising concepts that increase awareness and drives action.
The selected firm will get involved in campaign development support, event marketing, social media, and PSA scripting.
It will use the appropriate brand font and colors and work as an extension of the Department’s communications team.
The campaign, which will run from Oct. 20 to June 30, 2025, is budgeted at around $100K.
Proposals are due June 14. They go to [email protected].
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