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The Connecticut Paid Family and Medical Leave Insurance Authority seeks a PR firm to help it better connect with the public via TV outlets and news publications.
Signed into law by Gov. Ned Lamont in 2019, CTPL’s mission is to provide financial security to The Nutmeg State’s workers via benefit payments when they leave to care for themselves or a family member.
The selected firm will work with CTPL’s outreach and engagement team to plan and implement a strategic communications program.
It will create press releases, arrange media interviews, pitch stories, schedule press conferences and set up interviews for members of CTPL’s staff.
The PR partner also will develop a strategy to address and mitigate any negative publicity that may arise.
The CTPL plans to award a contract that begins August 1 and runs through July 31, 2025.
Proposals are due June 14 and go to Jessica Vargas, CTPL’s chief marketing & communications officer, at [email protected].
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