University of Arkansas

The University of Arkansas is seeking bid proposals from agencies specializing in marketing and communications services.

Founded in 1871, UofA is one of the nation’s top public research universities. The Fayetteville-based university counts a student body of about 31,000.

UofA is seeking bid proposals from qualified agencies that can provide a suite of marketing and communications services in an effort to increase enrollment, attract qualified student applicants and workforce members and raise awareness of its online and workforce development programs.

Scope of work includes: devising a marketing strategy; developing a creative identity; creating and producing ad creatives; supporting paid digital advertising and content marketing; producing blog articles; educating and advising marketing and communications staff on emerging marketing trends; and conducting research.

Terms of the contract run for four years, with the option to renew for three additional years.

Proposals are due by 2:30 PM (CT) on June 22 and should be mailed or delivered to:

University of Arkansas - Business Services
UPTW Room 101
1001 East Sain Street
Fayetteville, Arkansas 72703

Bidding agencies must submit one signed original hard copy and two electronic copies of their proposals on a USB flash drive (USBs should be labeled with the respondent’s name as well as the bid number). All packages should be labeled with the respondent’s name, the RFP number (RFP No. 05312023) and the due date (6/22/23).

Questions should be directed to Procurement Coordinator Geoff Hulse, [email protected], by June 8.

Download the RFP (PDF).