Toronto-based Oanda Corp., a global foreign exchange operation, is looking for a PR firm to handle its $500K account.

Duties will include media/analyst relations, digital activity, product announcements/launches, market commentary, thought leadership, influencer outreach and events.

Oanda expects the PR campaign will build product awareness, increase market share, position management as industry leaders, highlight philanthropic activity and retain/motivate employees.

The company, which is behind the fxTrade online platform, believes its exchange rates for business provide benchmarks for companies, audit firms and global banks.

It has offices in Chicago, New York, Boston, London, Singapore, Sydney and Tokyo.

Bernice Couto (bcouto [at] oanda [dot] com) is handling the RFP. The plan is to collect proposals from 15 firms and interview from two to four of them.

Interested firms need to contact Couto by June 11 and submit proposals by June 27. The short list will be invited to pitch in mid-July.

Oanda uses Cognito Media in the US and UK, while The Hoffman Agency handles its PR work in Singapore.

View the RFP (PDF).