The Hispanic Public Relations Association has voted to elect Yvonne Lorie as president of its 2017 national board of directors.

The founder of ReFresh PR and 2013 HPRA PRemio PR Achievement Award recipient, served as president-elect of HPRA in 2016, after joining the national board in 2914 where she was secretary and then VP of programming.

Yvonne LorieYvonne Lorie

"I’m honored to collaborate with some of the best minds in the Hispanic public relations industry to bring forth expertise and resources that cultivate leadership and propel the industry,” Lorie said.

HPRA is the only non-profit dedicated to Hispanic communications professionals and those seeking insights into the Hispanic market.

Since 2014, HPRA has hosted the annual National ¡Bravo! Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories including: technology, food & beverage, healthcare & nutrition, sports, automotive, digital, non-profit and integrated marketing.  Additional categories are planned for 2017.

The HPRA 2017 national officers include: president-elect, Veronica Potes, director-integrated marketing of NBC Universal in New York; treasurer, Lourdes Rodriguez of Saban Community Clinics in Los Angeles; secretary, Esther-Mireya Tejeda, VP corporate communications, Entercom in New York; VP of membership/operations, Melissa Smith, EVP, group director brand marketing practice of Ogilvy Public Relations in New York; and VP of membership/business development, Mayra Ramos-Miro, president Red Heels International in Orlando.

For more information on HPRA, visit www.hpra-usa.org.