Cognito, specializing in communications for the financial services and technology sectors, has named 20-year veteran Ryan Barr as managing director in its New York office.
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Ryan BarrBarr most recently was managing director at Burson-Marsteller, handling integrated marketing and PR programs for clients such as Bank of America and MassMutual. He also led Hill + Knowlton’s financial communications and investor relations practice.
Barr will report to Cognito founder and CEO Tom Coombes and partner with managing director and head of Cognito U.S., Eric Hazard.
“I’ve been impressed with how Cognito partners with clients delivering customized communications strategies. This reflects the market shifting towards fully-integrated, niche agencies and away from siloed practices and bolt-on offerings,” Barr said.
Cognito, founded in 2000, has 65 employees spread across offices in New York, London Los Angeles and Singapore.
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