Fintech specialist BackBay Communications has been named agency of record for Bluefin payment systems, the leading provider of secure payment technology for retailers, enterprises and small to medium-sized businesses.
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"We selected BackBay because of their experience and proven success within the fintech sector," said Danielle Duclos, VP of marketing at Bluefin. "We are confident that BackBay will help to raise the profile of Bluefin and increase awareness of the importance of PCI-validated Point-to-Point Encryption.”
BackBay has already launched a campaign to raise awareness of Bluefin in both national and trade media.
“We look forward to providing thought leadership public relations for Bluefin's important payment security solutions and perspectives,” said Bill Haynes, president & CEO of BackBay.
BackBay’s other fintech clients include AFEX, Delta Data, Eagle Investment Systems, LifeYield and Linedata. The agency is headquartered in Boston with an office in London.
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