Ira M. Gostin, president and chief marketing officer of 120 West Strategic Communications, will be a featured speaker at the 2017 Counselors Academy Conference May 7 to 9 in Seattle, Washington.

Ira GostinIra Gostin

Gostin will share lessons learned from starting his own agency at the event titled “Sleepless in Seattle” and billed as “Sixty hours of collaboration and insight to wake up your agency.”

Other sessions will include how to use incentive pay to attract and retain the best talent, how to make pro bono projects “pay off,” and how to “grow your agency by getting rid of clients.”

“I am thrilled with the opportunity to present a workshop to my colleagues,” Gostin said. “Counselor’s Academy is an amazing organization and was so beneficial in getting 120 West up and running last year.  It’s an honor to be included.”

Chair of the 2017 conference is Tom Garrity, president of The Garrity Group, Albuquerque, N.M.

The meeting, which is at the Hyatt at Olive 8, is open to non-members as well as members. Member rate is $895 for reservations made before April 10 and $995 thereafter. Non-members pay $1,200/$1,300.