Long Island-based agency Didit announced today that it has acquired marketing and branding services agency The Halo Group.

Terms of the acquisition were not publicly disclosed.

New York City-based Halo Group was founded in 1994. The agency, which specializes in trade and consumer PR, brand strategy and social media, as well as media buying and planning services, employs a staff of approx. three dozen. Clients include Hess Express, New York Conservatory for the Dramatic Arts, St George’s University, the Toy Industry Association and appliance brand Baby Brezza.

Didit Communications & The Halo Group logos

The Halo Group’s headquarters have now moved into the Fifth Avenue offices occupied by Didit’s digital marketing shop Didit Communications. The Halo Group will now be known as The Halo Group, A Didit Company.

Executives told O’Dwyer’s the acquisition will enhance that agency’s integrated marketing and PR services offerings for clients.

“As more and more marketing channels became digital, the ‘digital silo’ has become counterproductive,” Didit Executive Chairman Kevin Lee told O’Dwyer’s. “The various acquisitions Didit has made over the last 5 years have been a realization of our vision to help clients break down digital marketing silos, internally and externally. We are much more than a search marketing or digital boutique agency, but we remain great at that. So, the 10 companies we have acquired reflect that vision of Marketing Is Everything and shouldn’t be treated in silos and that paid and earned media lines have blurred particularly in social media.”

The acquisition marks Didit’s 10th in the last in five years. The Mineola-based branding and marketing communications agency acquired LVMGroup in 2014, as well as Bridge Global Strategies and JBCumberlandPR in 2015. Last year it acquired printing and direct mail company Laser Image Corporation, as part of a strategic venture to streamline its marketing, PR and digital services efforts in the area.