O'Dwyer's database is where communicators shop online for the companies that supply the PR industry with products and services. Listed below are media measurement and evaluation services.
CoverageBook makes it easy for PR people to showcase & measure the impact of their public relations work. Easily create graphs that showcase PR’s influence on sales and growth. OWL Research Partners, 6525 N Amherst St., Portland, OR 97203. 503/348-9456. [email protected]; www.owlresearchpartners.com. Samara Omundson. Tier One Partners, 129 South St., Boston, MA 02111. 617/918-7060; Chicago: 312/529-7755. [email protected]; [email protected]; www.wearetierone.com. Kathy Wilson, Boston; Marian Hughes, Chicago.
CoverageBook. coveragebook.com.
It replaces time-consuming tasks like collating screenshots, sourcing metrics and engagement rates, turning coverage into beautifully designed reports, in minutes.
Voted consistently "Easiest to use PR analytics tool" on G2, over 18,700 global PR professionals now use CoverageBook as their showcasing, reporting and measurement solution.
See listing also under Clipping Services.
CoverageImpact. coverageimpact.com.
A free tool that lets you turn your tracker spreadsheet into a coverage-over-time graph in a flash. Layer on data like sales, web traffic or search trends and connect PR activity to organisational impact. No understanding of excel pivot tables required.
