Stories by Tom Jones

•	Who Are You Trying to Influence? (Healthcare PR) Thu., Oct. 27, 2022 The path to drug launch in today’s fragmented health ecosystem is complex, but the right communications approach can overcome barriers to success.

•	Why Effective Writing Always Trumps Safe Writing (Healthcare PR) Mon., Oct. 5, 2015 Predictable, formulaic writing constitutes a significant percentage of the daily press releases produced by healthcare companies and their agencies.