Tim Goddard is senior vice president of GLOBALHealthPR.
Stories by Tim Goddard
| • | Moving from Output to Outcomes in Healthcare PR(Healthcare PR) Thu., Jun. 8, 2017
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Healthcare PR professionals are fighting to demonstrate ROI in a fierce battle for funding. In an industry where the stakes — improving health outcomes — are high, PR agencies must show the value of the conversations we shape. Doing so requires a shift in the way we deal with metrics.| • | Understanding Global Influence in Healthcare PR(Healthcare PR) Tue., Jun. 7, 2016 The global biopharmaceutical industry has long been hesitant to embrace digital and social spaces. (1 reader comment) |
