Gregg L. Witt is a youth marketing strategist and Chief Strategy Officer of Engage Youth Co.
Stories by Gregg L. Witt
| • | Cultural Alignment Key for Brands Aiming at Gen Z(Marketing Communications) Tue., Dec. 11, 2018 There’s a reason why Mountain Dew collaborates with street artists, why Levi’s teams with urban youth on DIY skate spots and why Milk Cosmetics creates product collections with established lifestyle brands. They know deeper connections are crucial to alignment with youth culture. |
