Patel Takes CMO Post at Post Cereals
Thu, May 20, 2021
By Steve Barnes
Claudine Patel takes chief marketing officer post at Post Consumer Brands, owner of cereals such as Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.
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Claudine Patel takes chief marketing officer post at Post Consumer Brands, owner of cereals such as Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.
Accenture veteran Teresa Poggenpohl joins struggling Unisys Corp. as CMO/senior VP-marketing & communications.
A review of some of the major trends that are expected to influence the marketing world this year.
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What the world of public relations might look like in the year to come.
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A series of recent surveys highlight some of the marketing strategies that might gain the most traction among consumers this year.
Your clients are always just a click away from dropping you.
New research on this year's holiday shopping trends reveals some encouraging news for marketers.
Brand journalism provides a solution for brands to remain top of mind with consumers as newsrooms around the country continue to shrink.
Suzy Deering, chief marketing officer at eBay, is joining Ford Motor Co. on Jan. 4 as its global marketing chief.
Malek Robert (Bobby) Amirshahi is joining Macy’s on Dec. 7 as senior VP-corporate communications. He is senior VP-corporate communications at Univision.
Former National Public Radio CMO Meg Galloway Goldthwaite is joining The Nature Conservancy as chief marketing and communications officer, effective Nov. 16.
BCW has hired Lauren Glazer, the branding guru who once served as brand ambassador for a hot dog cart in Madison Square Park that later grew into Shake Shack.
Paid newsletters, like those published on such platforms as Substack and Ghost, may be the secret to offering digital content that consumers really value.
Boeing communications chief Niel Golightly has quit because of an employee complaint about an article that he wrote in 1987 as a Navy pilot questioning the ability of women to serve in combat.
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