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Petco's chief marketing officer Tariq Hassan is heading to McDonald’s, where he will take on the role of chief marketing and digital customer experience officer of its US flagship.
Kimberley Goode has signed on as chief communications and social impact officer at BMO Financial Group, which is North America's eighth-largest bank with $950B in assets.
50 percent of consumers admit their perceptions of a company are affected by corporate branding efforts such as advertisements regarding a company’s values.
Good communications has been critical for companies during COVID-19. As we move into a post-pandemic world, here’s what PR and marketing professionals can do to keep those newfound seats at the table.
Claudine Patel takes chief marketing officer post at Post Consumer Brands, owner of cereals such as Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.
Accenture veteran Teresa Poggenpohl joins struggling Unisys Corp. as CMO/senior VP-marketing & communications.
A review of some of the major trends that are expected to influence the marketing world this year.
The prevalence of negative language in recent online marketing campaigns, while certainly a reflection of the times, has had the harmful effect of reducing conversions among site visitors, according to a new study.
Edelman has won the national YMCA account after a competitive pitch, handling strategic communications and thought leadership for the 175-year-old nonprofit organization.
The COVID-19 pandemic drove print book sales in the U.S. to their highest levels in more than a decade.
Why marketers might want to consider shifting their current ecommerce strategies.
B2B marketers predict that online video and display, as well as digital audio, will be the channels most marketers will focus on for building stronger brands in 2021, according to a new report.
Why companies will continue to invest in digital marketing strategies this year.
What the world of public relations might look like in the year to come.
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A series of recent surveys highlight some of the marketing strategies that might gain the most traction among consumers this year.
Your clients are always just a click away from dropping you.
New research on this year's holiday shopping trends reveals some encouraging news for marketers.
Brand journalism provides a solution for brands to remain top of mind with consumers as newsrooms around the country continue to shrink.
Suzy Deering, chief marketing officer at eBay, is joining Ford Motor Co. on Jan. 4 as its global marketing chief.
Malek Robert (Bobby) Amirshahi is joining Macy’s on Dec. 7 as senior VP-corporate communications. He is senior VP-corporate communications at Univision.
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