Top Marketing Developments for 2019
Mon, Feb. 25, 2019
By Alexis Krisay
Some of the biggest changes and challenges we might expect to see in the marketing world this year.
| Category: Marketing Communications | Return to Latest News |
Some of the biggest changes and challenges we might expect to see in the marketing world this year.
The limited communications channels currently available to the burgeoning cannabis sector has the PR industry poised to serve this world in ways that traditional advertising simply can’t compete.
Five insights to consider when your company or brand embarks on an anniversary milestone campaign.
An overwhelming majority of marketers find influencer marketing programs effective, and 60 percent say they plan to increase their influencer marketing budgets this year.
Three trends that public relations professionals can expect to see shaping the industry in the year to come.
Despite the growth of social networks and digital media platforms without gatekeepers, third-party media are once again playing an important role in delivering messages to the public. This can lead to new opportunities for both established pros and newcomers to the business.
Six resolutions that can help brands to assess their place in the market and chart a course for establishing stronger connections with target audiences in the new year.
There’s a reason why Mountain Dew collaborates with street artists, why Levi’s teams with urban youth on DIY skate spots and why Milk Cosmetics creates product collections with established lifestyle brands. They know deeper connections are crucial to alignment with youth culture.
How marketers can stand out during the holidays, which for businesses, is often the busiest time of the year for promotion.
Consumers don’t mind sharing their personal information in exchange for special offers and personalized experiences, but asking too many questions can quickly drive consumers away. (1 reader comment)
More Americans are influenced to shop on Black Friday due to positive endorsements they receive from friends or family members, as opposed to brands’ ad or marketing efforts, according to recent research.
The rising prevalence of sponsored content in marketing campaigns has given pause to at least some communications pros for the potential ethical implications this practice might have, according to a forthcoming report to be released by the USC Annenberg Center for Public Relations.
A recent study discovered that micro-influencers are prolific in their publishing activity, and are driven more by loyalty to the products or services they advocate than mere profit.
TV viewers today are increasingly distracted by companion devices and competing screens, which has hurt the medium’s power as a stand-alone advertising channel.
Five current marketing trends that any small businesses can use to jumpstart their marketing efforts. (1 reader comment)
Weber Shandwick has hired Julie Hall, a veteran of Havas, Schneider and Cone in Boston, to head its outpost in the city.
Software giant Adobe has acquired cloud-based B2B marketing platform Marketo for $4.75 billion.
Nearly half of businesses now spend at least a half-million dollars in digital marketing each year, according to a recent report.
Marketers could reduce their reliance on third-party data in the coming years, according to the latest edition of an annual survey conducted by the Fuqua School of Business at Duke University.
Jill Tannenbaum, who did a four-year stint as healthcare director at Weber Shandwick, has returned to the Interpublic unit as chief communications & marketing officer.
A recent survey found that personal email use is increasing in the workforce, and remains the most commonly used method for communicating with colleagues.
66 percent of businesses invest in online ads to reach customers, according to a new survey that gauged marketers’ online advertising habits.
Marketers in 2017 spent $450 million less on print magazine advertising than two years ago, according to numbers released by The MPA, but in a surprise twist, magazines are now engaging a higher percentage of U.S. young adults than Facebook.
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