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PR News & Commentary

Last Updated: Thu., Nov. 30, 2023 @ 9:07 am

Category: Marketing CommunicationsReturn to Latest News

GM Picks DeGreve for Top Marketing Post

Tue, Jul. 18, 2023

By Steve Barnes

Norm de GreveNorm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.

APCO Adds Apple Alum Brown

Mon, Apr. 10, 2023

By Kevin McCauley

Kelly Mullens BrownAPCO Worldwide has added Kelly Mullens Brown as a senior director for corporate brand strategy. She's a veteran of Apple, Ryan Seacrest Enterprises and Sitrick And Company.

Positive Messages Are Key to Retirement PR

Wed, Nov. 16, 2022

By Steve Barnes

CapitalA focus on the positive is key to successful communications about retirement issues, according to a new study from investment managers Capital Group and market research firm Escalent.


Porter Novelliís Cusick Takes Brunswick Job

Tue, May 10, 2022

By Kevin McCauley

Kate CusickKate Cusick, who most recently was senior partner/global marketing chief at Porter Novelli, will join Brunswick Group on May 16. Based in New York, she will head global marketing.

How Surround-Sound Marketing Puts Your Brand Into Orbit

Mon, Mar. 7, 2022

By Dustin Siggins

Dustin SigginsHow one marketing method can get your brand off the ground with the media, ensure your company’s sustainable growth and expand the breadth and impact of media coverage, relationships and other key objectives.

Agribusiness Giant CHS Adds Forster

Thu, Nov. 18, 2021

By Steve Barnes

Kirstie FosterCHS Inc, the giant agribusiness cooperative, has named Kirstie Foster as senior VP, marketing communications.

Pollard Takes Conference Board Post

Mon, Oct. 4, 2021

By Kevin McCauley

Ivan PollardIvan Pollard, most recently chief marketing officer at General Mills, has joined The Conference Board as head of its marketing & communications center.

Petco CMO Hassan Shifts to McDonald's

Wed, Aug. 25, 2021

By Steve Barnes

Tariq HassanPetco's chief marketing officer Tariq Hassan is heading to McDonald’s, where he will take on the role of chief marketing and digital customer experience officer of its US flagship.

Goode Takes PR/Social Impact Post at BMO

Thu, Jun. 24, 2021

By Steve Barnes

Kimberley GoodeKimberley Goode has signed on as chief communications and social impact officer at BMO Financial Group, which is North America's eighth-largest bank with $950B in assets.

Corporate Branding Drives Consumer Opinions

Wed, Jun. 16, 2021

By Jon Gingerich

graphic branding50 percent of consumers admit their perceptions of a company are affected by corporate branding efforts such as advertisements regarding a company’s values.

PR and Marcom, Post-Pandemic

Mon, Jun. 14, 2021

By Jamie Kightley

Jamie KnightleyGood communications has been critical for companies during COVID-19. As we move into a post-pandemic world, here’s what PR and marketing professionals can do to keep those newfound seats at the table.

Patel Takes CMO Post at Post Cereals

Thu, May 20, 2021

By Steve Barnes

Christine PatelClaudine Patel takes chief marketing officer post at Post Consumer Brands, owner of cereals such as Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.

Marketing Trends to Watch in 2021

Mon, Apr. 26, 2021

By Ronn Torossian

Ronn TorossianA review of some of the major trends that are expected to influence the marketing world this year.

Negative Sentiment Hurting Marketing Campaigns

Wed, Apr. 14, 2021

By Jon Gingerich

teaserThe prevalence of negative language in recent online marketing campaigns, while certainly a reflection of the times, has had the harmful effect of reducing conversions among site visitors, according to a new study.

Edelman Works Out at YMCA

Tue, Mar. 16, 2021

By Kevin McCauley

YMCAEdelman has won the national YMCA account after a competitive pitch, handling strategic communications and thought leadership for the 175-year-old nonprofit organization.