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A focus on the positive is key to successful communications about retirement issues, according to a new study from investment managers Capital Group and market research firm Escalent.
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Kate Cusick, who most recently was senior partner/global marketing chief at Porter Novelli, will join Brunswick Group on May 16. Based in New York, she will head global marketing.
How one marketing method can get your brand off the ground with the media, ensure your company’s sustainable growth and expand the breadth and impact of media coverage, relationships and other key objectives.
Precision Strategies has named Deanna Williams, who was Macy's media relations director, senior VP in its communications practice.
CHS Inc, the giant agribusiness cooperative, has named Kirstie Foster as senior VP, marketing communications.
Ivan Pollard, most recently chief marketing officer at General Mills, has joined The Conference Board as head of its marketing & communications center.
Petco's chief marketing officer Tariq Hassan is heading to McDonald’s, where he will take on the role of chief marketing and digital customer experience officer of its US flagship.
Kimberley Goode has signed on as chief communications and social impact officer at BMO Financial Group, which is North America's eighth-largest bank with $950B in assets.
50 percent of consumers admit their perceptions of a company are affected by corporate branding efforts such as advertisements regarding a company’s values.
Good communications has been critical for companies during COVID-19. As we move into a post-pandemic world, here’s what PR and marketing professionals can do to keep those newfound seats at the table.
Claudine Patel takes chief marketing officer post at Post Consumer Brands, owner of cereals such as Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.
Accenture veteran Teresa Poggenpohl joins struggling Unisys Corp. as CMO/senior VP-marketing & communications.
A review of some of the major trends that are expected to influence the marketing world this year.
The prevalence of negative language in recent online marketing campaigns, while certainly a reflection of the times, has had the harmful effect of reducing conversions among site visitors, according to a new study.
Edelman has won the national YMCA account after a competitive pitch, handling strategic communications and thought leadership for the 175-year-old nonprofit organization.
The COVID-19 pandemic drove print book sales in the U.S. to their highest levels in more than a decade.
Why marketers might want to consider shifting their current ecommerce strategies.
B2B marketers predict that online video and display, as well as digital audio, will be the channels most marketers will focus on for building stronger brands in 2021, according to a new report.
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