Edelman Works Out at YMCA
Tue, Mar. 16, 2021
By Kevin McCauley
Edelman has won the national YMCA account after a competitive pitch, handling strategic communications and thought leadership for the 175-year-old nonprofit organization.
| Category: Marketing Communications | Return to Latest News |
Edelman has won the national YMCA account after a competitive pitch, handling strategic communications and thought leadership for the 175-year-old nonprofit organization.
The COVID-19 pandemic drove print book sales in the U.S. to their highest levels in more than a decade.
Why marketers might want to consider shifting their current ecommerce strategies.
B2B marketers predict that online video and display, as well as digital audio, will be the channels most marketers will focus on for building stronger brands in 2021, according to a new report.
Why companies will continue to invest in digital marketing strategies this year.
What the world of public relations might look like in the year to come.
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A series of recent surveys highlight some of the marketing strategies that might gain the most traction among consumers this year.
Your clients are always just a click away from dropping you.
New research on this year's holiday shopping trends reveals some encouraging news for marketers.
Brand journalism provides a solution for brands to remain top of mind with consumers as newsrooms around the country continue to shrink.
Suzy Deering, chief marketing officer at eBay, is joining Ford Motor Co. on Jan. 4 as its global marketing chief.
Malek Robert (Bobby) Amirshahi is joining Macy’s on Dec. 7 as senior VP-corporate communications. He is senior VP-corporate communications at Univision.
Former National Public Radio CMO Meg Galloway Goldthwaite is joining The Nature Conservancy as chief marketing and communications officer, effective Nov. 16.
BCW has hired Lauren Glazer, the branding guru who once served as brand ambassador for a hot dog cart in Madison Square Park that later grew into Shake Shack.
Paid newsletters, like those published on such platforms as Substack and Ghost, may be the secret to offering digital content that consumers really value.
Boeing communications chief Niel Golightly has quit because of an employee complaint about an article that he wrote in 1987 as a Navy pilot questioning the ability of women to serve in combat.
Goldman Sachs has hired Fiona Carter, who is exiting as AT&T's chief brand officer on June 26, as its first chief marketing officer.
Jane Reiss, who was chief marketing officer at NYC & Co., has joined MerchantCantos, the creative shop of Brunswick Group.
Most media buyers now believe the COVID-19 pandemic will have an even more damaging effect on U.S. advertising budgets than the 2008 financial crisis.
Marketers must devise long-haul strategies for connecting with consumers during the COVID-19 outbreak, keeping in mind that ecommerce will likely become stronger than ever when the pandemic ends.
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