PR News & Commentary

Last Updated: Fri., Jun. 11, 2021 @ 5:44 pm

Category: Marketing CommunicationsReturn to Latest News

Patel Takes CMO Post at Post Cereals

Thu, May 20, 2021

By Steve Barnes

Christine PatelClaudine Patel takes chief marketing officer post at Post Consumer Brands, owner of cereals such as Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.

Marketing Trends to Watch in 2021

Mon, Apr. 26, 2021

By Ronn Torossian

Ronn TorossianA review of some of the major trends that are expected to influence the marketing world this year.

Negative Sentiment Hurting Marketing Campaigns

Wed, Apr. 14, 2021

By Jon Gingerich

teaserThe prevalence of negative language in recent online marketing campaigns, while certainly a reflection of the times, has had the harmful effect of reducing conversions among site visitors, according to a new study.

Edelman Works Out at YMCA

Tue, Mar. 16, 2021

By Kevin McCauley

YMCAEdelman has won the national YMCA account after a competitive pitch, handling strategic communications and thought leadership for the 175-year-old nonprofit organization.

Video, Audio to See B2B Gains

Mon, Feb. 8, 2021

By Jon Gingerich

WARC Survey - Changing Channels in B2BB2B marketers predict that online video and display, as well as digital audio, will be the channels most marketers will focus on for building stronger brands in 2021, according to a new report.

Digital Marketing in 2021

Mon, Feb. 1, 2021

By Ronn Torossian

Ronn TorossianWhy companies will continue to invest in digital marketing strategies this year.

Time for Brand Journalism?

Mon, Dec. 7, 2020

By Ronn Torossian

Ronn TorossianBrand journalism provides a solution for brands to remain top of mind with consumers as newsrooms around the country continue to shrink.

eBay's CMO Deering Drives to Ford

Tue, Nov. 24, 2020

By Kevin McCauley

Suzy DeeringSuzy Deering, chief marketing officer at eBay, is joining Ford Motor Co. on Jan. 4 as its global marketing chief.

Univision's Amirshahi Shops at Macy’s

Tue, Nov. 24, 2020

By Steve Barnes

AmirshahiMalek Robert (Bobby) Amirshahi is joining Macy’s on Dec. 7 as senior VP-corporate communications. He is senior VP-corporate communications at Univision.

NPR's Goldthwaite Moves to Nature Conservancy

Thu, Nov. 12, 2020

By Steve Barnes

Meg GoldthwaiteFormer National Public Radio CMO Meg Galloway Goldthwaite is joining The Nature Conservancy as chief marketing and communications officer, effective Nov. 16.

BCW Hires Brand Guru Glazer

Tue, Oct. 20, 2020

By Kevin McCauley

Lauren GlazerBCW has hired Lauren Glazer, the branding guru who once served as brand ambassador for a hot dog cart in Madison Square Park that later grew into Shake Shack.

Reaching Consumers With Paid Newsletters

Mon, Sep. 28, 2020

By Jane Genova

Jane GenovaPaid newsletters, like those published on such platforms as Substack and Ghost, may be the secret to offering digital content that consumers really value.

Boeing Shoots Down PR Chief

Mon, Jul. 6, 2020

By Kevin McCauley

Niel GolightlyBoeing communications chief Niel Golightly has quit because of an employee complaint about an article that he wrote in 1987 as a Navy pilot questioning the ability of women to serve in combat.