Reaching Consumers With Paid Newsletters
Mon, Sep. 28, 2020
By Jane Genova
Paid newsletters, like those published on such platforms as Substack and Ghost, may be the secret to offering digital content that consumers really value. (1 reader comment)
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Paid newsletters, like those published on such platforms as Substack and Ghost, may be the secret to offering digital content that consumers really value. (1 reader comment)
Boeing communications chief Niel Golightly has quit because of an employee complaint about an article that he wrote in 1987 as a Navy pilot questioning the ability of women to serve in combat. (4 reader comments)
Goldman Sachs has hired Fiona Carter, who is exiting as AT&T's chief brand officer on June 26, as its first chief marketing officer.
Jane Reiss, who was chief marketing officer at NYC & Co., has joined MerchantCantos, the creative shop of Brunswick Group.
Most media buyers now believe the COVID-19 pandemic will have an even more damaging effect on U.S. advertising budgets than the 2008 financial crisis. (1 reader comment)
Marketers must devise long-haul strategies for connecting with consumers during the COVID-19 outbreak, keeping in mind that ecommerce will likely become stronger than ever when the pandemic ends.
Nearly two-thirds of marketing industry professionals believe that the coronavirus crisis will lead to layoffs at their agency, according to a new survey. (1 reader comment)
The coronavirus (COVID-19) pandemic’s estimated financial impact on the 2020 advertising market stands at about $20.3 billion, according to an updated full-year ad spending forecast by eMarketer.
Two trends that are making PR harder, and four ways to deal with them.
Gen Z’s media consumption habits include a wider variety of content experiences than their older peers, according to a recent report.
Lululemon Athletica has named Nikki Neuberger chief brand officer in charge of marketing, communications, creative, sustainability and storytelling initiatives. It’s a new position.
Despite their young age, members of Generation Alpha—or those born after 2010—are highly conscientious and already maintain strong opinions regarding some of the biggest issues facing the world today, according to a recent Hotwire report. (1 reader comment)
Internet users aren’t “tricked” by sponsored content, and recognize native ads as advertising content as opposed to bona fide news, according to recent research.
Advertising across social media networks now accounts for more than half of all programmatic digital display ad spending in the U.S., according to new eMarketer estimates.
Online customer reviews of brands have the most influential impact on consumers’ purchasing decisions, and mobile continues to gain as a dominating news source, according to the latest Relevance Report released by the USC Annenberg Center for Public Relations.
Americans don’t mind parting with at least some of their personal data while shopping in brick-and-mortar stores, if it means they’ll get something out of it in return. (1 reader comment)
Earned media remains more effective than ads, branded content, influencer recommendations and social media posts in driving product awareness and purchases among U.S. consumers, according to a recent report.
DuPont is launching a branding campaign tagged “Invent a better n:ow” to position the 217-year-old company as an innovative source of products that transform industries and people’s lives. Effort features dynamic video within live stream that syncs to viewer's time, location.
Rebecca Messina, Uber's first marketing chief, is stepping down after eight months on the job, following the massive $1B first-quarter red ink tide at the ride-hailing and delivery giant.
A recent survey discovered that nearly half of B2B decision makers consider the advertising directed at them to be “boring."
Two-thirds of Millennials say they’re more likely to buy a product or service if it’s recommended by a friend online, and are more than 50 percent more likely than older generations to buy something pitched to them by an influencer.
More than 90 percent of small businesses plan to increase their advertising budgets this year, according to a recent survey.
Native content will account for nearly two-thirds of all digital display ad spending in the U.S. this year, according to a recent eMarketer report.
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