41% of Businesses Drop $500k on Digital Marketing Annually
Thu, Sep. 13, 2018
By Jon Gingerich
Nearly half of businesses now spend at least a half-million dollars in digital marketing each year, according to a recent report.
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Nearly half of businesses now spend at least a half-million dollars in digital marketing each year, according to a recent report.
Marketers could reduce their reliance on third-party data in the coming years, according to the latest edition of an annual survey conducted by the Fuqua School of Business at Duke University.
Jill Tannenbaum, who did a four-year stint as healthcare director at Weber Shandwick, has returned to the Interpublic unit as chief communications & marketing officer.
A recent survey found that personal email use is increasing in the workforce, and remains the most commonly used method for communicating with colleagues.
66 percent of businesses invest in online ads to reach customers, according to a new survey that gauged marketers’ online advertising habits.
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The four major trade groups representing the U.S. marketing industry are pushing back against the Trump Administration’s proposal to add a question regarding citizenship to the 2020 Census.
Brenda Tsai, who worked at GE Capital, P&G and Clorox, joins investment giant BNY Mellon as chief marketing officer, a new position.
Millennials make consumer choices that reflect their personal values, and generally expect more than older generations when it comes to a brand’s stance on political and social issues, according to a Morning Consult report.
IHOP to IFLOP. Branding isn’t success because you lit up social media for a week. It is a disciplined process that is usually practiced over years, decades, even centuries, in the case of Guinness Brewery.
A recent marketing campaign for AirAsia is an example of how companies can overcome previous PR fumbles with the right strategy.
Although considered by many a dying strategy, most businesses still rely on email marketing outreach on either a weekly or daily basis, according to a recent survey.
Marketing trade group the Association of National Advertisers has acquired data-driven marketing industry trade giant the Data & Marketing Association.
Why influencer marketing has become one of the best digital marketing strategies available for today’s companies.
Principles, strategies and tactics that can help PR startups cross the chasm where inbound outpaces outbound sales efforts.
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As influencer marketing gains prominence, it's up to PR pros to determine how best to engage the people and organizations that can be supporters as well as detractors. (1 reader comment)
The most successful organizations are the ones in which marketing and PR programs share strategies and messaging, and coordinate on tactics as they work side-by-side to provide optimum results for a business. (1 reader comment)
Online influencer programs always carry an element of risk, leading many to rethink whether influencer marketing is the right strategy for their brand. (2 reader comments)
Having the right people on your leadership team when growing and scaling advertising and PR companies is paramount in today’s constantly-evolving communications industry.
Public relations professionals fall in love with our own jargon, using words like “visibility,” “content,” “reach” and “frequency,” “impressions” and “channels.” It’s no wonder that sometimes C-Suite leaders don’t know what to do with us.
Mystic Seaport kicked off a rebranding campaign May 1 to expand its reach and position as a relevant cultural center that connects Americans to the country's maritime experience.
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