The Inside News of PR & Marketing Communications

Last Updated: Thu., Sep. 20, 2018 @ 9:01 am

Category: Marketing CommunicationsReturn to Latest News

Third-Party Data Dips Out of Favor

Mon, Sep. 10, 2018

By Jon Gingerich

CMO surveyMarketers could reduce their reliance on third-party data in the coming years, according to the latest edition of an annual survey conducted by the Fuqua School of Business at Duke University.

Tannenbaum Returns to Weber Shandwick

Thu, Sep. 6, 2018

By Kevin McCauley

Jill TannenbaumJill Tannenbaum, who did a four-year stint as healthcare director at Weber Shandwick, has returned to the Interpublic unit as chief communications & marketing officer.

 

Email Remains Popular Among Professionals

Mon, Aug. 27, 2018

By Jon Gingerich

AdobeA recent survey found that personal email use is increasing in the workforce, and remains the most commonly used method for communicating with colleagues.

Magazine Ad Spending Drops 7% Since 2015

Fri, Aug. 10, 2018

By Jon Gingerich

Magazine Media FactbookMarketers in 2017 spent $450 million less on print magazine advertising than two years ago, according to numbers released by The MPA, but in a surprise twist, magazines are now engaging a higher percentage of U.S. young adults than Facebook.

BNY Mellon Recruits Tsai for CMO Post

Tue, Aug. 7, 2018

By Kevin McCauley

Brenda TsaiBrenda Tsai, who worked at GE Capital, P&G and Clorox, joins investment giant BNY Mellon as chief marketing officer, a new position.

'Liberal' Social Issues Build Brand Loyalty Among Millennials

Mon, Jul. 23, 2018

By Jon Gingerich

What Millennials Expect From Your Brand -- Morning ConsultMillennials make consumer choices that reflect their personal values, and generally expect more than older generations when it comes to a brand’s stance on political and social issues, according to a Morning Consult report.

Why Startups Should Invest in PR Early

Wed, Jul. 11, 2018

By Karen Mazurkewich

Karen Mazurkewich

Startups often focus primarily on sales in the early days, which can put an unknown company on a dangerous path. On the other hand, early brand-building and media engagement efforts that lead to testimonials, reputation building and refined messaging is a process that can set startups apart from the competition. (3 reader comments)

IHOB, IHOP—Is This The Way To Do Branding?

Tue, Jul. 10, 2018

By Bill Huey

ihobIHOP to IFLOP. Branding isn’t success because you lit up social media for a week. It is a disciplined process that is usually practiced over years, decades, even centuries, in the case of Guinness Brewery.

Email Marketing Remains Popular

Wed, Jun. 13, 2018

By Jon Gingerich

ManifestAlthough considered by many a dying strategy, most businesses still rely on email marketing outreach on either a weekly or daily basis, according to a recent survey.

ANA Acquires DMA

Thu, May 31, 2018

By Jon Gingerich

ANAMarketing trade group the Association of National Advertisers has acquired data-driven marketing industry trade giant the Data & Marketing Association.

Why Marketing and PR Need Each Other

Wed, May 16, 2018

By Jessica Tiller

Jessica TillerThe most successful organizations are the ones in which marketing and PR programs share strategies and messaging, and coordinate on tactics as they work side-by-side to provide optimum results for a business. (1 reader comment)

Influencer Marketing: Choose Wisely

Tue, May 15, 2018

By Ashley Butler

Ashley ButlerOnline influencer programs always carry an element of risk, leading many to rethink whether influencer marketing is the right strategy for their brand. (2 reader comments)

You Need the Right People Today to Succeed Tomorrow

Wed, May 9, 2018

By Christine Barney

Christine M. BarneyHaving the right people on your leadership team when growing and scaling advertising and PR companies is paramount in today’s constantly-evolving communications industry.

Breaking Down Complex Comms. for the C-Suite

Tue, May 8, 2018

By Matt Kucharski

Matt KucharskiPublic relations professionals fall in love with our own jargon, using words like “visibility,” “content,” “reach” and “frequency,” “impressions” and “channels.” It’s no wonder that sometimes C-Suite leaders don’t know what to do with us.

Mystic Seaport Goes 'Rad'

Fri, May 4, 2018

By Kevin McCauley

Mystic SeaportMystic Seaport kicked off a rebranding campaign May 1 to expand its reach and position as a relevant cultural center that connects Americans to the country's maritime experience.