GM Picks DeGreve for Top Marketing Post
Tue, Jul. 18, 2023
By Steve Barnes
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
| Category: Marketing Communications | Return to Latest News |
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
APCO Worldwide has added Kelly Mullens Brown as a senior director for corporate brand strategy. She's a veteran of Apple, Ryan Seacrest Enterprises and Sitrick And Company.
A focus on the positive is key to successful communications about retirement issues, according to a new study from investment managers Capital Group and market research firm Escalent.
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Kate Cusick, who most recently was senior partner/global marketing chief at Porter Novelli, will join Brunswick Group on May 16. Based in New York, she will head global marketing.
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Claudine Patel takes chief marketing officer post at Post Consumer Brands, owner of cereals such as Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.
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Edelman has won the national YMCA account after a competitive pitch, handling strategic communications and thought leadership for the 175-year-old nonprofit organization.
The COVID-19 pandemic drove print book sales in the U.S. to their highest levels in more than a decade.
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