Holiday Media Planning Starts Now: Why Brands Can’t Afford to Wait
Wed, Oct. 1, 2025
By Suchi Sherpa
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| With just 100 days until Christmas, the countdown has already begun—not only for shoppers but for the brands competing to capture their attention. |
| Category: Marketing Communications | Return to Latest News |
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| With just 100 days until Christmas, the countdown has already begun—not only for shoppers but for the brands competing to capture their attention. |
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| On PR’s Top Pros Talk, Doug Simon, CEO of D S Simon Media, spoke with Jacqueline Long, President of Evins Communications, about why active listening is more than a communication technique – it’s a professional superpower. |
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| On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Tyler Perry, Co-CEO of Mission North, about findings from the firm’s latest Brand Expectations Index survey. |
While specialization is essential, siloed execution can subtract from the impact of corporate purpose and narratives. The result is missed opportunities to lead.
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| Doug Simon, CEO of D S Simon Media, speaks with Andrea Sok, Founder and CEO of Sok Influencer PR, about the growing value of fractional Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs). |
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Performance marketing may offer clear ROI, but in today’s AI-driven landscape, earned media is regaining its seat at the table. On the PR’s Top Pros Talk podcast, Brian Hoyt, Vice President of Communications and Industry Relations for EF World Journeys, explains why the future now lies in integration. |
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