PR News & Commentary

Last Updated: Thu., Sep. 23, 2021 @ 5:08 pm

Category: Marketing CommunicationsReturn to Latest News

Petco CMO Hassan Shifts to McDonald's

Wed, Aug. 25, 2021

By Steve Barnes

Tariq HassanPetco's chief marketing officer Tariq Hassan is heading to McDonald’s, where he will take on the role of chief marketing and digital customer experience officer of its US flagship.

Goode Takes PR/Social Impact Post at BMO

Thu, Jun. 24, 2021

By Steve Barnes

Kimberley GoodeKimberley Goode has signed on as chief communications and social impact officer at BMO Financial Group, which is North America's eighth-largest bank with $950B in assets.

Corporate Branding Drives Consumer Opinions

Wed, Jun. 16, 2021

By Jon Gingerich

graphic branding50 percent of consumers admit their perceptions of a company are affected by corporate branding efforts such as advertisements regarding a company’s values.

PR and Marcom, Post-Pandemic

Mon, Jun. 14, 2021

By Jamie Kightley

Jamie KnightleyGood communications has been critical for companies during COVID-19. As we move into a post-pandemic world, here’s what PR and marketing professionals can do to keep those newfound seats at the table.

Patel Takes CMO Post at Post Cereals

Thu, May 20, 2021

By Steve Barnes

Christine PatelClaudine Patel takes chief marketing officer post at Post Consumer Brands, owner of cereals such as Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.

Marketing Trends to Watch in 2021

Mon, Apr. 26, 2021

By Ronn Torossian

Ronn TorossianA review of some of the major trends that are expected to influence the marketing world this year.

Negative Sentiment Hurting Marketing Campaigns

Wed, Apr. 14, 2021

By Jon Gingerich

teaserThe prevalence of negative language in recent online marketing campaigns, while certainly a reflection of the times, has had the harmful effect of reducing conversions among site visitors, according to a new study.

Edelman Works Out at YMCA

Tue, Mar. 16, 2021

By Kevin McCauley

YMCAEdelman has won the national YMCA account after a competitive pitch, handling strategic communications and thought leadership for the 175-year-old nonprofit organization.

Video, Audio to See B2B Gains

Mon, Feb. 8, 2021

By Jon Gingerich

WARC Survey - Changing Channels in B2BB2B marketers predict that online video and display, as well as digital audio, will be the channels most marketers will focus on for building stronger brands in 2021, according to a new report.

Digital Marketing in 2021

Mon, Feb. 1, 2021

By Ronn Torossian

Ronn TorossianWhy companies will continue to invest in digital marketing strategies this year.

Time for Brand Journalism?

Mon, Dec. 7, 2020

By Ronn Torossian

Ronn TorossianBrand journalism provides a solution for brands to remain top of mind with consumers as newsrooms around the country continue to shrink.

eBay's CMO Deering Drives to Ford

Tue, Nov. 24, 2020

By Kevin McCauley

Suzy DeeringSuzy Deering, chief marketing officer at eBay, is joining Ford Motor Co. on Jan. 4 as its global marketing chief.

Univision's Amirshahi Shops at Macy’s

Tue, Nov. 24, 2020

By Steve Barnes

AmirshahiMalek Robert (Bobby) Amirshahi is joining Macy’s on Dec. 7 as senior VP-corporate communications. He is senior VP-corporate communications at Univision.