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Last Updated: Wed., Jun. 19, 2024 @ 5:03 pm

Category: Marketing CommunicationsReturn to Latest News

Budget Cuts, Dwindling Revenues Hit Marketing Depts

Tue, Jun. 11, 2024

By Jon Gingerich

The Hidden Strain on B2B CMOsLayoffs and staff cuts, reduced budgets, extended deal cycles and a growing pressure to do more with less are making marketing leaders’ jobs more difficult, according to a recent survey of CMOs.

Gen Z Embraces Specialized Interests

Wed, Jun. 5, 2024

By Jon Gingerich

Gen Z

Gen Z consumers seek out niche online communities that cater to their unique passions and allow them to express themselves in ways that marketers often misunderstand, according to a new report.

Give Buyers a Playground

Thu, Apr. 11, 2024

By John O'Dwyer

The Funnel is Dead, Use a Playground Instead WebinarAbandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.

Freelance Marketing Becomes the Norm

Tue, Apr. 2, 2024

By Jon Gingerich

Freelance marketingFreelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.

Verizon Recruits Peloton, Twitter Alum

Thu, Dec. 7, 2023

By Steve Barnes

Leslie BerlandVerizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year.

GM Picks DeGreve for Top Marketing Post

Tue, Jul. 18, 2023

By Steve Barnes

Norm de GreveNorm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.

APCO Adds Apple Alum Brown

Mon, Apr. 10, 2023

By Kevin McCauley

Kelly Mullens BrownAPCO Worldwide has added Kelly Mullens Brown as a senior director for corporate brand strategy. She's a veteran of Apple, Ryan Seacrest Enterprises and Sitrick And Company.

Positive Messages Are Key to Retirement PR

Wed, Nov. 16, 2022

By Steve Barnes

CapitalA focus on the positive is key to successful communications about retirement issues, according to a new study from investment managers Capital Group and market research firm Escalent.


Porter Novelliís Cusick Takes Brunswick Job

Tue, May 10, 2022

By Kevin McCauley

Kate CusickKate Cusick, who most recently was senior partner/global marketing chief at Porter Novelli, will join Brunswick Group on May 16. Based in New York, she will head global marketing.

How Surround-Sound Marketing Puts Your Brand Into Orbit

Mon, Mar. 7, 2022

By Dustin Siggins

Dustin SigginsHow one marketing method can get your brand off the ground with the media, ensure your company’s sustainable growth and expand the breadth and impact of media coverage, relationships and other key objectives.

Agribusiness Giant CHS Adds Forster

Thu, Nov. 18, 2021

By Steve Barnes

Kirstie FosterCHS Inc, the giant agribusiness cooperative, has named Kirstie Foster as senior VP, marketing communications.

Pollard Takes Conference Board Post

Mon, Oct. 4, 2021

By Kevin McCauley

Ivan PollardIvan Pollard, most recently chief marketing officer at General Mills, has joined The Conference Board as head of its marketing & communications center.

Petco CMO Hassan Shifts to McDonald's

Wed, Aug. 25, 2021

By Steve Barnes

Tariq HassanPetco's chief marketing officer Tariq Hassan is heading to McDonald’s, where he will take on the role of chief marketing and digital customer experience officer of its US flagship.

Goode Takes PR/Social Impact Post at BMO

Thu, Jun. 24, 2021

By Steve Barnes

Kimberley GoodeKimberley Goode has signed on as chief communications and social impact officer at BMO Financial Group, which is North America's eighth-largest bank with $950B in assets.