2021 Promises Dramatic Changes for Marketing
Mon, Jan. 11, 2021
By Ronn Torossian
A series of recent surveys highlight some of the marketing strategies that might gain the most traction among consumers this year.
| Category: Marketing Communications | Return to Latest News |
A series of recent surveys highlight some of the marketing strategies that might gain the most traction among consumers this year.
Your clients are always just a click away from dropping you.
New research on this year's holiday shopping trends reveals some encouraging news for marketers.
Brand journalism provides a solution for brands to remain top of mind with consumers as newsrooms around the country continue to shrink.
Suzy Deering, chief marketing officer at eBay, is joining Ford Motor Co. on Jan. 4 as its global marketing chief.
Malek Robert (Bobby) Amirshahi is joining Macy’s on Dec. 7 as senior VP-corporate communications. He is senior VP-corporate communications at Univision.
Former National Public Radio CMO Meg Galloway Goldthwaite is joining The Nature Conservancy as chief marketing and communications officer, effective Nov. 16.
BCW has hired Lauren Glazer, the branding guru who once served as brand ambassador for a hot dog cart in Madison Square Park that later grew into Shake Shack.
Paid newsletters, like those published on such platforms as Substack and Ghost, may be the secret to offering digital content that consumers really value.
Boeing communications chief Niel Golightly has quit because of an employee complaint about an article that he wrote in 1987 as a Navy pilot questioning the ability of women to serve in combat.
Goldman Sachs has hired Fiona Carter, who is exiting as AT&T's chief brand officer on June 26, as its first chief marketing officer.
Jane Reiss, who was chief marketing officer at NYC & Co., has joined MerchantCantos, the creative shop of Brunswick Group.
Most media buyers now believe the COVID-19 pandemic will have an even more damaging effect on U.S. advertising budgets than the 2008 financial crisis.
Marketers must devise long-haul strategies for connecting with consumers during the COVID-19 outbreak, keeping in mind that ecommerce will likely become stronger than ever when the pandemic ends.
Nearly two-thirds of marketing industry professionals believe that the coronavirus crisis will lead to layoffs at their agency, according to a new survey.
The coronavirus (COVID-19) pandemic’s estimated financial impact on the 2020 advertising market stands at about $20.3 billion, according to an updated full-year ad spending forecast by eMarketer.
Two trends that are making PR harder, and four ways to deal with them.
Gen Z’s media consumption habits include a wider variety of content experiences than their older peers, according to a recent report.
Lululemon Athletica has named Nikki Neuberger chief brand officer in charge of marketing, communications, creative, sustainability and storytelling initiatives. It’s a new position.
Despite their young age, members of Generation Alpha—or those born after 2010—are highly conscientious and already maintain strong opinions regarding some of the biggest issues facing the world today, according to a recent Hotwire report.
| More » |
