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| Deanna Williams |
Precision Strategies has named Deanna Williams senior VP in its communications practice.
She did a six-year stint as media relations director at Macy’s. She developed PR strategies for special events, product launches; served as a community liaison for cause marketing initiatives; and led crisis management/response.
Williams handled media for high-profile events such as the Macy’s Thanksgiving Day Parade, Fourth of July fireworks spectacular, and annual flower show.
Earlier, she was director of global marketing, consumer brand PR at Marriott International and head of communications & PR for Swatch Group US.
Williams also worked at Ruder Finn, Edelman and Marina Maher Communications.
While specialization is essential, siloed execution can subtract from the impact of corporate purpose and narratives. The result is missed opportunities to lead. 
