Norm de Greve
Norm de Greve

Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors. Effective July 31, de Greve will be senior VP and chief marketing officer at the automaker.

He succeeds Deborah Wahl, who retired in March.

During de Greve’s tenure at CVS, the company grew to be the largest consumer health care company in the country, hitting the No. 6 spot on the Fortune 500. CVS earned the highest national reputation in health care, became the most trusted retailer in America and consistently gained market share.

Before that, he held a variety of senior positions at Digitas, serving as president of the Boston and Detroit offices, and chief solutions officer. While there, he worked to advance GM’s digital marketing.

De Greve previously worked in investment management and management consulting.

“Norm is an experienced marketing leader with a proven track record of building brands and supporting business growth in a digital world,” said GM President Mark Reuss. “His broad background, including time spent at Digitas working with GM, is the perfect fit as we continue our technology-driven transformation.”