Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year.
At Peloton, Berland worked to move the brand past its identity as simply a stationary-bike maker, promoting its app, which offers a range of different workouts.
Before joining Peloton in January, Berland was CMO at Twitter from 2016 to 2022, also serving as chief people officer from 2017 to 2021. She previously served as EVP of global advertising, marketing and digital partnerships at American Express.
At Verizon, Berland will lead all aspects of the company’s global brand and marketing strategy, including marketing activation and creative, marketing effectiveness, consumer insights, media and strategic partnerships.
“Leslie has spent her career at the helm of some of the most iconic brands, transforming their marketing efforts to connect more meaningfully with customers and drive impact across channels,” said Verizon chairman and CEO Hans Vestberg . “She brings a combination of creativity and business acumen that will help steer and scale our marketing strategy while capitalizing on our next phase of growth."