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| Ivan Pollard |
Ivan Pollard, most recently chief marketing officer at General Mills, has joined The Conference Board as head of its marketing & communications center.
Prior to GM, he was VP-global connections and subsequently senior VP-strategic marketing at Coca-Cola.
Pollard has 25 years of agency experience at shops such as DDB Needham, Wieden & Kennedy and Naked Communications, which bills itself as the No. 1 connections planning company.
Steve Odland, CEO of The Conference Board, said Pollard's extensive experience with the world's leading brands "makes him uniquely suited to lead our marketing & communications center."
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In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
