Cristine Patel
Christine Patel

Post Consumer Brands has named Claudine Patel, chief marketing officer.

Patel most recently served as general manager, marketing for Reckitt Benckiser Group’s RB Health North America division, where she led all marketing, digital and innovation efforts for the company's over-the-counter and personal care portfolio.

She also has held marketing leadership roles in North America and Asia at the Coca-Cola Company, Kraft Foods (Mondelez International) and Kellogg's.

In her new post, Patel leads the strategy, integration and execution of brand marketing across paid, owned, earned and shared channels, as well as innovation for the company's portfolio of cereal brands that includes Grape-Nuts, Alpha-Bits, Shredded Wheat and PEBBLES.

"Claudine is a highly progressive and growth-focused marketing leader who brings a proven track record of success to our team," said chief growth officer Tom Dixon.