Carlos Santiago is co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM).
Stories by Carlos Santiago
| • | Why Data Transparency Matters(PR Commentary) Fri., Aug. 27, 2021
|
Carlos Santiago is co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM).
| • | Why Data Transparency Matters(PR Commentary) Fri., Aug. 27, 2021
|
In the wake of recent social movements, there is a clear need to reassess who we are speaking to, the messages we are using and the resonance these may or may not have. But what if the data we are looking at to make these decisions is flawed in and of itself?