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The San Diego Police Dept. is looking for a branding and marketing partner to lure recruits to its dwindling ranks.
San Diego Reader reports the 1787-member police force is at its lowest level since 2016. There are 250 vacancies.
The RFP calls for “branding and consistent messaging that can be utilized across all marketing media and communication delivery methods to reach a core targeted demographic.”
Work will include social media, media outreach, special events and development of a slogan or tagline that “captures the mission and goals of the police department," according to the March 6 SDR.
The two-year program calls for a budget not to exceed $350K. There is an option for three additional years.
SDR considers the RFP a sign that Mayor Kevin Faulconer, a one-time executive at NCG Porter Novelli, has “hit the panic button.” It reports the mayor is dealing with a series of crises including a “downtown homeless scourge and its follow-on hepatitis A epidemic.”
The Great Blue Wall Initiative, a global conservation effort aimed at presevering marine ecosystems and promoting sustainable ocean use, wants proposals from marketing and branding firms.
The Florida Department of Transportation wants to hear from firms interested in providing public outreach for its various construction projects.
Redmond, a city of 77K people located less than 20 miles from downtown Seattle, wants a roster of firms to develop crisis communication plans, and be ready to answer the call in the event that an emergency hits.
The Iowa Economic Development Authority is looking for a firm to handle its $5M annual strategic marketing and communications budget.
Colorado is accepting the qualifications of PR firms, ad agencies and marketing services companies that are interested in working for The Centennial State.
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