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The San Diego Police Dept. is looking for a branding and marketing partner to lure recruits to its dwindling ranks.
San Diego Reader reports the 1787-member police force is at its lowest level since 2016. There are 250 vacancies.
The RFP calls for “branding and consistent messaging that can be utilized across all marketing media and communication delivery methods to reach a core targeted demographic.”
Work will include social media, media outreach, special events and development of a slogan or tagline that “captures the mission and goals of the police department," according to the March 6 SDR.
The two-year program calls for a budget not to exceed $350K. There is an option for three additional years.
SDR considers the RFP a sign that Mayor Kevin Faulconer, a one-time executive at NCG Porter Novelli, has “hit the panic button.” It reports the mayor is dealing with a series of crises including a “downtown homeless scourge and its follow-on hepatitis A epidemic.”
Petersham, which is the fifth largest town in Massachusetts, seeks a firm to develop an emergency communications program for its municipal vulnerability preparedness program.
Sacramento Children’s Home is seeking proposals for messaging and creative concepts for a statewide marketing campaign to increase its visibility.
Highland Park, an affluent community of 30K people 23 miles north of Chicago, wants proposals to promote its Ravina entertainment district.
San Leandro, a city of more than 90K people living in the San Francisco Bay Area, wants qualifications from firms interested in creating a branding and marketing plan.
California’s Alameda County seeks a firm to conduct outreach, education and engagement activities to promote healthy housing and lead safety.
