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The San Diego Police Dept. is looking for a branding and marketing partner to lure recruits to its dwindling ranks.
San Diego Reader reports the 1787-member police force is at its lowest level since 2016. There are 250 vacancies.
The RFP calls for “branding and consistent messaging that can be utilized across all marketing media and communication delivery methods to reach a core targeted demographic.”
Work will include social media, media outreach, special events and development of a slogan or tagline that “captures the mission and goals of the police department," according to the March 6 SDR.
The two-year program calls for a budget not to exceed $350K. There is an option for three additional years.
SDR considers the RFP a sign that Mayor Kevin Faulconer, a one-time executive at NCG Porter Novelli, has “hit the panic button.” It reports the mayor is dealing with a series of crises including a “downtown homeless scourge and its follow-on hepatitis A epidemic.”
The State Dept. is taking quotes for a media monitoring firm to work at its embassy in Australia.
Maple Shade Township, which is located in South Jersey's Burlington County, is seeking proposals and resumes for a marketing and social media consultant to work on an as-needed basis.
Ireland’s Arts Council is looking for a firm to handle its $250K marketing and communication services budget for Culture Night, which is slated for Sept. 18.
George Mason University wants to hear from firms interested in providing creative and marketing services on an as-needed basis.
Hunterdon County, New Jersey, is looking for an agency that can improve the visibility of the county’s tourism brand by providing digital as well as traditional marketing and public relations services.
