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WPP today announced the merger of iconic ad agency Young & Rubicam with digital marketing shop VML as new CEO Mark Read puts his mark on the ad/PR combine.
Set to officially debut in 2019, VMLY&R will feature Y&R's creative and brand advertising savvy and VML's digital expertise to offer integrated communications services to client.
Jon Cook, VML chief, will helm the merged shop and report to Read. David Sable, ex-global head of Y&R, will support Cook.
Read said VMLY&R, which will have more than 7,000 staffers, is an important step in his effort to build a simpler WPP, where clients have easy access to its range of services.
S&P Global has reaffirmed its negative “BBB” rating on WPP due to ongoing challenges that it will face during the next 12 months.
Stagwell’s Q4 revenues grew two percent to $807M while adjusted EBITDA rose three percent to $129M.
WPP CEO Cindy Rose unveiled “Elevate 28,” a strategic plan to simplify the troubled company, which reported a 5.4 percent drop in 2025 revenues to $13.6B.
Omnicom CEO John Wren reported a Q4 $977.2M operating loss, largely due to the $1.1B in severance and repositioning expenses connected to the $13B Interpublic takeover that closed on Nov. 26.
Publicis Groupe reports an 8.8 percent rise in 2025 net revenues to $16.4B with
