 Arthur Sadoun |
Publicis Groupe CEO Arthur Sadoun reports 4Q revenues inched ahead 0.4 percent to $2.5B to wrap up what he calls “a productive year” for the French ad/PR holding company.
Organic revenue dropped 0.3 percent due to a “higher-than-expected rate of attrition in the traditional advertising business" in the US.
Sadoun sees better days ahead because Publicis' decision to use 2018 to move from “being a communication partner to a marketing and business transformation partner for our clients is making a massive difference commercially.”
He added that the “model connecting data, dynamic creativity and technology is working beautifully and fits the current and future needs of the clients.
For full-year 2018, Publicis posted a 3.9 percent drop in revenues to $10.2B and a 0.1 percent organic growth rate.
Though Publicis began 2019 with optimism, Sadoun he expects a “bumpy ride in the first quarter due to prolonged effects in the first months of the year” of advertising client losses of Q4 2018.
He expects Publicis will achieve a four percent organic rate in 2020.
WPP chief Cindy Rose is cutting up to 1,000 jobs by the end of the year, adding to the 11K jobs lost since the start of 2025, according to a report in the Financial Times.
WPP CEO Cindy Rose declares her stabilization plan is "firmly on track" as the company reports a 4.7 percent dip in 1H revenues.
FTI Consulting reported a 2.6 percent drop in Q2 strategic communications revenues to $100M, a shortfall largely due to a $7.4M decline in pass-through revenues.
Omnicom CEO John Wren reported a 7.2 percent rise in Q2 “core operations” to $6B and a 6.1 percent spurt on an organic basis.
Publicis Groupe’s H1 net revenues inched ahead by 1.1 percent to $8.3B. Organic growth hit the 4.7 percent mark.
