Publicis Groupe CEO Arthur Sadoun reports 4Q revenues inched ahead 0.4 percent to $2.5B to wrap up what he calls “a productive year” for the French ad/PR holding company.
Organic revenue dropped 0.3 percent due to a “higher-than-expected rate of attrition in the traditional advertising business" in the US.
Sadoun sees better days ahead because Publicis' decision to use 2018 to move from “being a communication partner to a marketing and business transformation partner for our clients is making a massive difference commercially.”
He added that the “model connecting data, dynamic creativity and technology is working beautifully and fits the current and future needs of the clients.
For full-year 2018, Publicis posted a 3.9 percent drop in revenues to $10.2B and a 0.1 percent organic growth rate.
Though Publicis began 2019 with optimism, Sadoun he expects a “bumpy ride in the first quarter due to prolonged effects in the first months of the year” of advertising client losses of Q4 2018.
He expects Publicis will achieve a four percent organic rate in 2020.