 Arthur Sadoun |
Publicis Groupe CEO Arthur Sadoun reports 4Q revenues inched ahead 0.4 percent to $2.5B to wrap up what he calls “a productive year” for the French ad/PR holding company.
Organic revenue dropped 0.3 percent due to a “higher-than-expected rate of attrition in the traditional advertising business" in the US.
Sadoun sees better days ahead because Publicis' decision to use 2018 to move from “being a communication partner to a marketing and business transformation partner for our clients is making a massive difference commercially.”
He added that the “model connecting data, dynamic creativity and technology is working beautifully and fits the current and future needs of the clients.
For full-year 2018, Publicis posted a 3.9 percent drop in revenues to $10.2B and a 0.1 percent organic growth rate.
Though Publicis began 2019 with optimism, Sadoun he expects a “bumpy ride in the first quarter due to prolonged effects in the first months of the year” of advertising client losses of Q4 2018.
He expects Publicis will achieve a four percent organic rate in 2020.
WPP reported a 5.5 percent decline in Q1 PR revenues to $292M as its BCW and Hill & Knowlton units suffered the loss of Pfizer assignments, and cutbacks in client spending due to the economic uncertainty.
Interpublic CEO Philippe Krakowsky said the firm is off to a “solid start to the year” as its flat $2.2B net revenues are in line with 2024 financial targets.
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Omnicom CEO John Wren reports Q1 revenues jumped 5.4 percent to $3.6M, powered by a solid 7.0 percent rise in its advertising & media segment.
Public Policy Holding Company registered 24.1 percent growth to a record $135M during the past year, which included the results of the March 1 acquisition of Multistate Assocs.
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